Fous A Fous, meaning “hand in hand” in Amazigh (North Morocco), is built on one belief: responsible, well-crafted fashion is created through collaboration. Since 2018, we have guided designers and brands — from emerging labels to concept-driven studios — in developing thoughtful concepts and collections with purpose.

Rooted in women’s tailoring and bespoke pieces, we provide end-to-end collection development, uniting craftsmanship, premium fabrics, and technical expertise to create garments that are timeless, durable, and thoughtfully made.

We manage the entire process — from concept and design to fabric sourcing, prototyping, and final production — working with trusted partners in Portugal and Italy. Each garment is created with integrity and attention to detail. Beyond development, we mentor and consult the next generation of designers, supporting them in making informed, responsible decisions.